As a business, it helps if you've actually got a coherent plan in place of what you're selling and when. In the latest podcast Moose & Dews discuss their distinct lack of a plan to date.
It's definitely not all serious stuff though, as they come up with a "great" idea for an "audio companion"*, the idea for Dewsbury's "Fear & Sex" podcast arises** and there's an initial idea for the official launch of Primordial Radio which will involve many miles, many beers, and possibly YOUR living room!
*Which is precisely as awful as it sounds.
**Which is far WORSE than it sounds***
***And it sounds like the worst thing imaginable.